Effective Date: May 19, 2026
Last Updated: May 19, 2026
Introduction
Welcome to Martina Liana Store (https://martinalianastore.com/). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and engage with our services related to Martina Liana wedding dresses, bridal gowns, veils, and accessories.
Martina Liana Store represents the pinnacle of bridal artistry, offering exquisite wedding dresses including iconic styles like 1026, 1510, 1718, 1749, 1752, 1823, 1860, 1882, 1903, 1926, and 1854. As we serve discerning brides across North America, Europe, and beyond, we understand the deeply personal nature of your bridal journey and treat your information with the utmost care and respect.
By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website immediately.
What Information We Collect
We collect several types of information from and about users of our website to provide you with personalized bridal shopping experiences and exceptional service.
Personal Information: When you interact with our website, we may collect personally identifiable information including your name, email address, phone number, shipping and billing addresses, and payment information. This information is collected when you make a purchase, create an account, subscribe to our newsletter, schedule a bridal appointment, request information about specific Martina Liana styles, or contact our customer support team.
Wedding Details: To provide customized recommendations and services, we may collect information about your wedding date, venue location, wedding theme, preferred dress styles, size information (such as US 2-28 or EU 34-56), budget range, and style preferences for gowns like our romantic elegance collection, modern glamour line, or playful charm designs.
Technical Information: We automatically collect certain technical data when you visit our website, including your IP address, browser type and version, device type, operating system, time zone setting, browser plug-in types and versions, and information about your visit including the full Uniform Resource Locators (URLs), clickstream data, page response times, download errors, length of visits to certain pages, page interaction information, and methods used to browse away from the page.
Communication Records: We maintain records of your correspondence with us, including emails, chat messages, phone call records, and feedback you provide about our Martina Liana collections, customer service, or website functionality.
Third-Party Information: We may receive information about you from third-party sources such as Amazon (where we maintain product listings), social media platforms, bridal registries, wedding planning services, and authorized Martina Liana retailers like True Society and Brautblüte.
Use of Information
We use the information we collect for various legitimate business purposes that enhance your bridal shopping experience and enable us to provide exceptional service.
Order Processing and Fulfillment: Your personal and payment information is used to process and fulfill your orders for Martina Liana wedding dresses, veils, and accessories, arrange alterations, coordinate delivery to your specified address, and provide order updates and shipping notifications.
Personalization and Recommendations: We analyze your preferences, browsing history, and wedding details to recommend suitable Martina Liana styles from our extensive collections, suggest complementary accessories like cathedral-length veils with delicate lace trim, and provide personalized styling advice based on your body type, wedding theme, and aesthetic preferences.
Customer Service and Support: We use your contact information to respond to inquiries about specific styles like the ML1228IV in Ivory, assist with size selection across our US 2-28 range, provide information about customization options for necklines, sleeves, and embellishments, schedule virtual or in-person bridal appointments, and resolve any issues or concerns regarding your purchase.
Marketing Communications: With your consent, we send newsletters featuring our latest 2025 creations, exclusive promotions, new collection launches, styling tips, bridal inspiration, and information about trunk shows or special events at authorized retailers. You can opt out of marketing communications at any time.
Website Improvement: We analyze usage patterns and technical data to improve website functionality, enhance user experience, optimize page load times, ensure mobile responsiveness, identify and fix technical issues, and develop new features that better serve our bridal community.
Fraud Prevention and Security: We use collected information to verify your identity, detect and prevent fraudulent transactions, protect against unauthorized access to accounts, ensure secure payment processing, and maintain the overall security of our website and customer data.
Legal Compliance: We may use your information to comply with applicable laws and regulations, respond to legal requests and court orders, enforce our terms and conditions, protect our rights and property, and investigate potential violations of our policies.
Third-Party Disclosure
We share your information with selected third parties who assist us in operating our website and serving our customers, always under strict confidentiality agreements.
Service Providers: We work with trusted third-party vendors who provide essential services including payment processing, order fulfillment and shipping, web hosting and maintenance, email marketing platforms, customer relationship management systems, analytics services, and cloud storage solutions. These providers have access only to information necessary to perform their functions and are obligated to maintain confidentiality.
Essense Designs Portfolio: As Martina Liana is part of the prestigious Essense Designs portfolio founded by Chief Creative Officer Martine Harris, we may share information within our corporate family for brand management, design innovation, inventory coordination, and customer service purposes.
Authorized Retailers: When you schedule appointments or inquire about trying on Martina Liana dresses at authorized retailers such as True Society, Brautblüte, or other boutiques in North America and Europe, we share necessary contact information and appointment details with these partners.
E-commerce Platforms: We maintain product listings on Amazon and may share limited product information, order details, and customer reviews with this platform to facilitate purchases and maintain our marketplace presence.
Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity, and you will be notified of any such change in ownership or control.
Legal Requirements: We may disclose your information when required by law, court order, subpoena, or government regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to government requests.
We do not sell, trade, or rent your personally identifiable information to unaffiliated third parties for their independent marketing purposes without your explicit consent.
Cookie Usage
Our website uses cookies and similar tracking technologies to enhance your browsing experience and provide personalized services.
Essential Cookies: These cookies are necessary for basic website functionality, enabling features like shopping cart operations, secure login, payment processing, and maintaining your preferences during your session. You cannot opt out of essential cookies while using our website.
Performance Cookies: We use analytics cookies to understand how visitors interact with our website, which pages are most popular, how long users spend viewing our Martina Liana collections, and where users navigate from and to. This information helps us improve website performance and user experience.
Functional Cookies: These cookies remember your preferences such as preferred language, size format (US or EU sizing), style favorites, and previously viewed Martina Liana dress styles, allowing us to provide personalized recommendations during return visits.
Marketing Cookies: With your consent, we use advertising cookies to deliver relevant promotional content, track the effectiveness of our marketing campaigns, display targeted advertisements about new collections or special offers, and retarget visitors who showed interest in specific styles like 1510, 1749, or 1860.
Third-Party Cookies: Our website may include cookies from third-party services such as Google Analytics, Facebook Pixel, Amazon Associates, and social media platforms that enable sharing functionality and track engagement across platforms.
You can control cookie preferences through your browser settings, choosing to block or delete cookies. However, disabling certain cookies may affect website functionality and your ability to access certain features. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer.
External Links
Our website contains links to external websites including Amazon product pages, social media platforms, authorized Martina Liana retailer websites, wedding planning resources, bridal blogs, and partner services. We also reference platforms like Vinted and Kleinanzeigen where secondhand Martina Liana dresses may be available.
We are not responsible for the privacy practices or content of these external sites. When you click on external links and leave martinalianastore.com, you are subject to the privacy policies and terms of those third-party websites. We encourage you to read the privacy statements of every website that collects personally identifiable information.
The inclusion of any link does not imply endorsement by Martina Liana Store of the linked site, and we make no warranties or representations regarding the accuracy, quality, safety, or reliability of external content.
Security Measures
We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.
Technical Safeguards: Our website uses SSL (Secure Socket Layer) encryption technology for all data transmissions, particularly during checkout and payment processing. We employ firewalls, intrusion detection systems, secure server infrastructure, regular security audits, and vulnerability assessments to maintain data integrity.
Payment Security: We utilize PCI-DSS compliant payment processors to handle credit card transactions. We do not store complete credit card information on our servers, maintaining only tokenized references for authorized future transactions when you explicitly consent.
Access Controls: We restrict access to personal information to employees, contractors, and agents who need access to perform their job functions. All personnel with access to customer data are bound by confidentiality agreements and trained in data protection practices.
Data Backup and Recovery: We maintain regular backups of customer data stored in secure, encrypted locations with disaster recovery protocols to ensure business continuity and data availability.
Ongoing Monitoring: We continuously monitor our systems for suspicious activity, unauthorized access attempts, malware, and potential security breaches, responding immediately to any identified threats.
Despite our security efforts, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information using commercially acceptable means, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and notifying us immediately of any unauthorized account access.
User Rights and Choices
You have several rights regarding your personal information and how we use it.
Access and Correction: You may request access to the personal information we hold about you and request corrections to any inaccurate or incomplete data. You can update your account information directly through your profile settings or by contacting us at support@martinalianastore.
Data Portability: You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format that can be transmitted to another service provider.
Deletion: You may request deletion of your personal information, subject to certain legal obligations that may require us to retain specific data for accounting, legal compliance, or fraud prevention purposes. Deleting your account will remove your personal information from our active databases, though some information may remain in backup systems for a limited period.
Marketing Opt-Out: You can unsubscribe from our marketing communications at any time by clicking the “unsubscribe” link in our emails, adjusting your account communication preferences, or contacting us directly. Please note that even if you opt out of marketing communications, we may still send transactional emails related to your orders, account security, or service updates.
Cookie Management: You can modify your cookie preferences through your browser settings or through our cookie consent manager available on our website.
To exercise any of these rights, please contact us using the information provided in the “Privacy Questions” section below. We will respond to your request within thirty days and may require verification of your identity before processing certain requests.
Protection of Minors
Martina Liana Store does not knowingly collect personal information from individuals under the age of 18. Our website, products, and services are designed for and directed toward adults planning their weddings. While some brides may be under 18, we expect that any purchases or information submissions from minors are made with parental or guardian consent and supervision.
If we become aware that we have inadvertently collected personal information from someone under 18 without proper parental consent, we will take immediate steps to delete such information from our records. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately at support@martinalianastore, and we will promptly investigate and address your concern.
CCPA Compliance
For residents of California, USA, the California Consumer Privacy Act (CCPA) provides additional privacy rights and protections.
Right to Know: California residents have the right to request information about the categories and specific pieces of personal information we have collected, the categories of sources from which we collected the information, our business purposes for collecting the information, and the categories of third parties with whom we share personal information.
Right to Delete: California residents may request deletion of personal information we have collected, subject to certain exceptions such as completing transactions, detecting security incidents, complying with legal obligations, or exercising free speech rights.
Right to Opt-Out of Sales: While Martina Liana Store does not sell personal information in the traditional sense, California residents have the right to opt out if any data sharing arrangements constitute a “sale” under CCPA definitions.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights, including by denying goods or services, charging different prices, providing different quality of service, or suggesting you will receive different prices or service quality.
Authorized Agents: California residents may designate an authorized agent to submit CCPA requests on their behalf. We may require verification of the agent’s authority and your identity before processing such requests.
To exercise your CCPA rights, please submit a verifiable consumer request by contacting us at support@martinalianastore or calling +1-913-661-1994. We will verify your identity and California residency before processing your request and respond within 45 days.
GDPR Compliance
For residents of the European Union and European Economic Area, the General Data Protection Regulation (GDPR) provides comprehensive data protection rights.
Legal Basis for Processing: We process your personal data based on one or more of the following legal grounds: performance of a contract (when processing orders for Martina Liana dresses), legitimate interests (improving our services, marketing to existing customers), legal obligations (tax and accounting requirements), or your explicit consent (newsletter subscriptions, optional data collection).
Data Subject Rights: Under GDPR, you have the right to access your personal data, rectify inaccurate data, erase your data (“right to be forgotten”), restrict processing, object to processing based on legitimate interests, data portability, withdraw consent at any time, and lodge complaints with your supervisory authority.
International Data Transfers: As Martina Liana Store is based in the United States (15500 W. 113th Street, Suite 300, Lenexa, KS 66219), personal data from EU residents is transferred to and processed in the United States. We implement appropriate safeguards such as Standard Contractual Clauses approved by the European Commission to protect your data during international transfers.
Data Protection Officer: While we may not be required to appoint a formal Data Protection Officer, we have designated privacy personnel responsible for monitoring GDPR compliance and handling data protection inquiries from EU residents.
To exercise your GDPR rights or for questions about how we process your personal data, please contact us at support@martinalianastore. We will respond to your request within one month and may extend this period by two additional months for complex requests, providing you with an explanation for any delay.
How Long We Keep Your Information
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal, accounting, and regulatory requirements.
Active Accounts: Personal information associated with active customer accounts is retained as long as the account remains active or as needed to provide you with services, including maintaining order history, saved preferences, and personalized recommendations.
Order Records: We retain purchase records, including information about Martina Liana dresses, veils, and accessories you have ordered, for at least seven years to comply with tax regulations, accounting requirements, warranty obligations, and potential legal claims.
Marketing Data: If you subscribe to our newsletter or marketing communications, we retain your contact information and preferences until you unsubscribe or request deletion.
Technical Logs: Server logs, analytics data, and technical information are typically retained for 12-24 months for security, troubleshooting, and website optimization purposes.
Inactive Accounts: If your account remains inactive for an extended period (typically three years with no purchases or logins), we may send reminder communications and eventually delete or anonymize your personal information, except as required for legal or accounting purposes.
After the retention period expires, we securely delete or anonymize your personal information in accordance with our data destruction procedures. Some information may persist in backup systems for a limited additional period before permanent deletion.
Policy Updates
We reserve the right to modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes to this Privacy Policy, we will notify you by:
- Posting the updated Privacy Policy on this page with a new “Last Updated” date
- Sending an email notification to the address associated with your account
- Displaying a prominent notice on our website homepage
- Requesting your re-consent for material changes that expand how we use your information
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website after any modifications to the Privacy Policy constitutes your acceptance of such changes.
For significant changes that materially affect your rights, we will provide at least 30 days’ advance notice before the changes take effect, giving you the opportunity to review the modifications and exercise any applicable rights, including discontinuing use of our services if you disagree with the changes.
Privacy Questions
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, we encourage you to contact us. Your privacy is important to us, and we are committed to addressing your inquiries promptly and thoroughly.
Contact Information:
Martina Liana Store
15500 W. 113th Street, Suite 300
Lenexa, KS 66219
United States
Email: support@martinalianastore.com
Phone: +1-913-661-1994
Website: https://martinalianastore.com/